Digital Marketing Vs Traditional Marketing

Digital Marketing is also called ‘Internet Marketing’ web marketing or online marketing .
Digital Marketing is very different from Tradition marketing.

• TRADITIONAL MARKETING is unidirectional (one to many). Information spread by the company is (Active). Information received by consumer is (Passive). Consumers can only listen to the advertisement or view the advertisement, in this way viewer is passive only and the company which is spreading the information is active.

TRADITIONAL MARKETING is unidirectional (one to many). Information spread by the company is (Active). Information received by consumer is (Passive). Consumers can only listen to the advertisement or view the advertisement, in this way viewer is passive only and the company which is spreading the information is active.

• Scheduling of Traditional marketing is long term process. Ad campaigns are planned for a long period of time.

Communication with the consumer is private. Communication between the consumer and the company is by email, phone, a discussion between consumer and company is kept secret. Information shared with one consumer cannot be given to another consumer. If one consumer raises the shortcoming of a product, the company doesn’t ever share the shortcoming of that product with another consumer. Availability of traditional marketing is only during working hours. DIGITAL MARKETING is multidirectional (many to many). Both Ad companies and consumers are active. Consumers are active. Consumers can raise the question and representative of the company responds on the same time. Consumers can also comment on the information sent by the product company. Consumers can also like, dislike or comment. Scheduling of the Digital Ads is short-term. Ad campaigns are planned for the short term and can be modified keeping in view of the consumer comment and response. Communication between the consumer and company is public. Anyone can read the communication between the consumer and company representative. Comments are public and anyone can read the comment and join the discussion. Availability – all the time (365 days, 24 hrs) Response time is very very quick, as soon as the consumer sees the ad, the consumer straightway can click on the link to get further information about that product, so a decision can be taken instantly.